Digital Retailing:
Lotto For The Modern World
Through our SorteOnline and G24 brands we are growing the lottery market by offering an easy, convenient and secure way to play online.
Digital Retailing is the distribution of conventional lottery tickets through Jackpot’s owned brands, technology, websites and apps.
We generate revenue in two main ways:
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Earning a sales commission from the lottery operator (typically a state lottery), which may vary by volume or product.
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Charging a premium to customers for the service of selling tickets online.
In most cases, Jackpot retains possession of the purchased ticket and redeems it on behalf of the customer. Any winnings are then automatically transferred to the customer’s account.
Gaming & Sports: Betting Beyond Lotto
In addition to lotto betting, Jackpot group offers a range of games through its Lottoland brand, including instant wins, scratchcards, casino games, bingo and sports betting.
Our gaming range features diverse offerings from leading suppliers, ensuring a safe yet thrilling and immersive experience for our customers.
Double-digit growth in active users and record engagement levels
Case study
Expanding access and powering growth
In 2024, Jackpot strengthened its position as a global lottery innovator through the expansion of its digital retail network in Brazil and Italy. By integrating SorteOnline and Giochi24 into a shared technology framework, the Group delivered faster and more reliable online ticketing, as well as introducing dynamic jackpot features to local players.
This seamless customer experience led to double-digit growth in active users and record engagement levels across both markets.
The project showcased Jackpot’s ability to combine innovation, regulation and player insight, as we transformed traditional lottery play into a modern, mobile-first experience that continues to drive sustained growth.