Driving innovation and integrity to shape the future of global gaming
Nigel Birrell
Group CEO
Nigel has been the Lottoland Group CEO since 2014. Prior to his role at Lottoland Nigel was Group Director on the Executive Board at bwin.party digital entertainment plc (now Entain) the then world’s leading on-line gaming business, where he was responsible for all its mergers and acquisitions, business development and managing its investment portfolio. From 2005-2013 he led all its acquisitions, disposals and joint ventures around the world and was instrumental in devising, negotiating and transacting the £3bn plus merger between PartyGaming and Bwin, the then largest on-line gaming deal in history.
Prior to bwin.party, Nigel was a main board director of the FTSE 250 media group HIT Entertainment plc, leading its US$1.1bn disposal in 2005. At HIT, as well as M&A, where Nigel led the acquisition of such well-known children’s TV characters as Barney the Dinosaur, Thomas the Tank Engine, and Pingu, he was also responsible for investor relations, analyst and public relations and was the Board Director responsible for Guinness World Records and Fun Radio, of which he was also its first Chairman. He also served as CEO of Gullane plc during its integration with HIT. Prior to HIT, Nigel worked as an investment banker with both Dresdner Kleinwort Benson and later Donaldson, Lufkin & Jenrette (now Credit Suisse). Nigel is also currently Non-Executive Chairman of Duke Royalty an AIM listed company, Chairman of AA Insurance Underwriting Company Limited, Chairman of GFSC regulated Southern Rock Insurance Company Limited, as well as Chairman of the GBGA (Gibraltar Bettting and Gaming Association Limited).
Nigel Birrell holds a Bachelor of Laws (LLB) from the University of London (Queen Mary College) and is a Solicitor of the Senior Courts of England and Wales.